Victory Adventures
CONTENT STRATEGY & WRITING | WEB design | SEO | blogging SUPPORTCreating the Victory Adventures website was a unique project, blending my Squarespace design skills with supporting my husband Fraser's new adventure consultancy. I delivered a comprehensive package including content strategy, SEO, and a fully functional website that showcases Fraser's expertise and amazing partner network to the adventure community.
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Victory Adventures, a start-up consultancy specialising in expedition and adventure support, needed a website to launch their business. As a new venture, Fraser required a platform that would:
Establish Victory Adventures' presence in the adventure community
Showcase his expertise and services effectively
Attract potential partners and clients
Build credibility in a competitive industry
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I designed a comprehensive Squarespace website package, including:
Content strategy to effectively communicate services and values
SEO optimisation to improve visibility in search results
A fully functional, visually appealing website that Fraser could easily maintain
A blogging platform to showcase partners, share expertise, and provide valuable information for adventurers
A structure to highlight Victory Adventures as a "one-stop shop" for expedition supplies and kit, featuring carefully selected top-tier partners
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The new website has been instrumental in launching and growing Victory Adventures:
Provided Fraser with the confidence to actively engage with the adventure community
Helped secure 7 new high-quality partnerships since launch, in addition to the 2 initial partners
Established Victory Adventures as a trusted and authoritative voice in the industry
Created a platform for showcasing partner products and services, including exclusive discounts
Supported the promotion of workshops and consultancy services
Generated leads and strengthened Victory Adventures' credibility with ideal clients
Served as a foundation for Fraser's blogging efforts, sharing valuable content with the adventure community
“I love my website beyond belief... it's almost embarrassingly good!! Like, I had to live up to IT. It's functional, easy to edit, looks amazing and actually "works" rather than just being a pretty page that no one sees. With Lee's top drawer SEO skills and her direction on strategy, my traffic is building week on week and I have no shortage of great ideas from her to blog about in future.”
- Fraser Mowlem
Link to live site:
