Logo design in today’s world is totally underrated. I know many designers that have even stopped offering logo design as a service as the feedback from clients is “I can get a logo done for £50 online!”, but what really you getting for that?

People do not understand how important a good, professional logo is and how valuable it is to their business and this is why logo design should not cost a fiver (or £50 for that matter), and why your logo is not something you should take lightly.

Here are some reasons why your logo should cost more than your lunch:

  1. A logo is the very first impression people get of your company.
  2. A logo needs longevity.
  3. A logo needs to be original.
  4. A logo should look professional.
  5. A logo should reflect the time and thought gone in to designing it.
  6. A logo is the starting point of your whole corporate image.

Raster vs Vector

I am noticing more and more in Facebook groups, new start-ups and businesses are getting cheap logos produced that I know won’t be scalable!  So, ask yourself this, can you scale up your logo to fit on an exhibition banner say 5 foot wide without it pixelating? Will it work on your social media profile as well as on business cards? Have you been given a branding guide/black and white versions, transparent version that are  Vector files or was your logo produced in Canva sent as a png or a jpeg (otherwise known as Raster)? I am not dissing Canva for social media graphics, but Adobe Illustrator is the tool for the job of logo design ( even if your business is an online business)

You can’t make a silk purse out of a pig’s ear!

In my many years of graphic design I have used the following quote to clients and colleagues pretty much on a weekly basis – “You can’t make a silk purse out of a pigs ear” what I mean by that is if you don’t have the detail there in the first place you can’t magic it out of thin air, by that I mean Canva and other free online tools can make low resolution ‘Raster’ graphics, think photos made up of pixels to make up your design. Vector graphics on the other hand uses maths and lines to make up your design, so can be scaled up and down without losing integrity or detail.

Invest in your logo.

The design process of a professional logo designer usually consists of:

  1. The design brief
  2. Research
  3. Reference
  4. Sketching & conceptualising
  5. Presentation

All with keeping the client in the loop with further rounds of amends.

Just to put this into perspective here are some ‘Spec work’ cheap logos  done for under £50 online: ( ‘Spec work’ means pay for afterwards, but only if you win)

And here are some professional logos that have properly followed  the design process.
Now look back at those £50 logo designs or your even own logo to see if adheres to the above points.

How much does a logo cost?

This is the single most frequently asked question, though it is the hardest one to answer without more details of the project.

The cost of a professional logo design is a question that cannot be easily answered as every company has different needs, however, the best way to approach this question is to draw up a customised quote for each individual.

A number of factors have to be taken into consideration when designing a logo, such as how many logo concepts need to be presented, how many revisions are required, how much research is needed, the size of the business and so on. The best way to find out how much a logo design will cost is to get a quote.

Do you agree? What have you paid for a logo design?

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